Privacy Policy

Effective Date: July 22, 2025

Last Updated: July 22, 2025

Arooba Innovations Inc. (“Arooba”, “we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you use our mobile application, website, and services (“Platform”) in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Canadian provincial privacy laws.

By using Arooba, you consent to the practices described in this Policy.

1. What Information We Collect

We collect the following types of information to provide our services effectively:

a. Personal Information You Provide:

  • Name, date of birth, family members (if applicable and granted), email address, phone number, dietary restrictions, dietary preferences, and location (if granted).
  • Payment method details (only through integrated third-party providers like Apple Pay, Google Pay, or Stripe — never stored on Arooba servers).
  • Profile preferences, favorites, and redemption history.

b. Automatically Collected Data:

  • Device information (make, model, operating system).
  • App usage data (screen views, click behavior, redemption activity).
  • Location data (if enabled) to show nearby offers.
  • Cookies and similar technologies (used for functionality and analytics).

2. How We Use Your Information

We use the data collected to:

  • Create and manage your user account.
  • Provide relevant nearby offers based on location (if enabled).
  • Process and verify redemptions.
  • Send transactional communications (e.g., redemption confirmations).
  • Deliver push notifications or emails (only if opted in).
  • Improve our Platform performance and user experience.
  • Generate anonymized usage trends and analytics for internal insights and to support partner venues.

3. Legal Basis for Processing

Under PIPEDA, Arooba collects, uses, and discloses personal information for reasonable purposes and with appropriate consent. You can withdraw your consent at any time by contacting us or updating your preferences in the app.

4. How We Share Information

We do not sell your personal information.

We may share anonymized, aggregated data with:

  • Partner venues (e.g., number of redemptions, popular time slots).
  • Analytics providers (e.g., Firebase, Google Analytics) for internal optimization.
  • Third-party service providers strictly for services like cloud hosting, analytics, or push notification management; all bound by confidentiality agreements.

5. Cookies and Tracking Technologies

We use cookies and mobile identifiers to enhance your experience, such as:

  • Saving your preferences and login state.
  • Analyzing usage behavior to improve app performance.

You may disable cookies or adjust permission settings via your browser or device settings.

6. Data Retention and Security

We retain your data only as long as needed to fulfill the purposes outlined in this policy or to comply with legal obligations.

We implement administrative, technical, and physical safeguards, including:

  • Encrypted transmissions.
  • Access control policies.
  • Secure cloud infrastructure.

7. Your Rights

You may:

  • Request access to your personal data.
  • Correct inaccuracies in your profile.
  • Withdraw consent or delete your account at any time.

To exercise these rights, email us at info@arooba.io.

8. Children's Privacy

Arooba is not intended for children under the age of 13. If you believe a child has provided us personal information without parental consent, please contact us. We will delete such data promptly.

9. International Users

Arooba is currently available only in Canada. All data is stored and processed in Canada or the United States. If accessed outside of Canada, local laws may not offer the same level of protection.

10. Changes to this Policy

We may update this Privacy Policy from time to time. If material changes are made, we will notify you via the app or email. Continued use of the Platform after such changes constitutes acceptance.

11. Contact Us

For any questions, concerns, or data access requests:

Arooba Innovations Inc.

Email: info@arooba.io

Website: www.arooba.io

Ottawa, ON, Canada